Foodie Branding

I'm such a sucker for pretty food. I'm all about the presentation and aesthetic appeal of food. Let's be honest, I love food! And especially ice cream ;) When quality ingredients meet quality branding, there lies a recipe for success. A brand that comes to mind is Salt and Straw, a farm-to-cone ice cream shop in Portland, Oregon. Last summer when visiting my good friend Emily (and college roommate :)) and her hubby Jordan in Portland, they took me here on my first night.  It was sooo good!  Their branding totally adds to the experience, making it a visual experience as well as delicious!

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