9.14.2013

Oh Baby Baby



Just added this little lovely to the shop.  Perfect for you sea-loving-beach-mommas. There is something so sweet about designing for babies...I have a feeling more designs are gonna be comin' along these lines.  Check it out here!


9.13.2013

Foodie Branding


Introducing Puesto, one of my new favorite Mexican food spots in La Jolla.  I'm loving it for two reasons, its incredible food and its incredibly vibrant brand.  Bright colors, geometric shapes and minimalist decor all make up for the success of its environment, in addition to great tasting food of course.  Plus, I'm a strong believer that colorful food tastes better.  So take colorful food and colorful (yet tasteful decor) and what do you get? You get a fan named Alexa Sonken.

Puesto has become my new after church spot.  It's perfectly casual yet funky enough to set it apart from the something like Chipotle.  I think I've been there the past 3 Sundays in a row! Their attention to detail is fantastic, with their branding elements seen everywhere from the front doorway to the paper napkins.  I'm also loving the adorable vector drawings.  They have that perfect touch of Mexican folkloric whimsy, if that's a thing.

If you ever find yourself in the San Diego area and seeking a foodie/designer delight, check out Puesto, it will not disappoint!



Source: 1 / 2 / 3